EM – Towards practical benefits for the elevator industry community, on the morning of April 20th, the Vietnam Elevator Association (VNEA) and the Vietnam Association of Anti-counterfeiting & Trademark Protection (VATAP) signed cooperation agreement at 37 Hung Vuong Convention Center (Hanoi).
After exchanging cooperation contents, Mr. Nguyen Huy Tien, representative of VNEA, and Mr. Nguyen Dang Sinh, representative of VATAP signed a memorandum of understanding on cooperation in the fields of anti-counterfeiting, trademark protection and business, elevator maintenance and repair.
Mr. Nguyen Huy Tien (Permanent Vice Chairman, General Secretary of VNEA) and Mr. Nguyen Dang Sinh (Chairman of VATAP) sign a cooperation agreement
This signing ceremony will be an extremely important milestone for VNEA and VATAP to work together regularly, long-term and sustainably on the basis of promoting each party’s functions and tasks and mobilizing resources for implementation effectively anti – counterfeiting, imitation goods, intellectual property infringing goods, commercial fraud and trademark protection. In particular, the two sides will continuously work closely in connecting, providing information, coordinating with management agencies and enforcement agencies to combat the problem of counterfeit goods and protect trademarks brand in the field of elevators, escalators and related to elevators and escalators.
Accordingly, the content of cooperation between VNEA and VATAP includes:
1. Cooperate in consulting and making recommendations to the government to improve mechanisms and policies related to anti-counterfeiting, trademark protection in the field of elevators and escalators as well as complementary industries and supply chain related to the field of elevators, escalators.
2. Cooperate in connecting, providing information, coordinating with management agencies and enforcement agencies to combat the problem of counterfeit goods and protect brands in the field of elevators and escalators and related to elevators and escalators industry.
3. Cooperate in enhancing the capacity of the parties in anti-counterfeiting and trademark protection, especially in the field of elevators and escalators or related to elevators and escalators industry through seminars, exchange of experiences, training, professional training, etc.
According to Mr. Nguyen Huy Tien, elevator businesses need to have a long-term vision and think about long-term stable growth, balancing the interests of the government, businesses and consumers. In order to minimize the situation of “real and fake get mixed up”, it is necessary that the policy and legal corridor need to be further improved, taking into account long-term goals, complying with business ethics and improving governance capacity. As society develops, the trust of customers plays an important role. Smart and responsible customers will choose businesses that do-good business and create real value for society.
Mr. Nguyen Huy Tien speaks at the signing ceremony
Trademark building and protection are two of many important and interrelated jobs in the business strategy of each business. In the context of the 4.0 era, when the market is increasingly competitive, customers are more diverse and wiser, building and protecting trademarks becomes even more urgent. Branding helps businesses create outstanding and distinctive features for their products and services, impress and create trust for customers. Brand protection helps businesses protect their legal rights against the risks of intellectual property rights, counterfeit goods, media crises and other brand problems. Especially in specific industries that need to build a reputation not only with domestic and foreign customers as the elevator industry.
However, currently, in the elevator market, there has also been a situation where some businesses take advantage of customers’ trust in some reputable brands in the market to make fake products. They have used similar names, even printed brand logos to deceive customers’ minds. Customers often make purchasing decisions but do not know they are victims of these snatching business tricks.
In addition, the origin of components, equipment and products is also a serious problem, many components and equipment do not have clear origin or have fake origin in the market. The use of quality brands carelessly for low-quality products with unclear origins can bring unpredictable consequences for customers during use. There have been incidents due to elevator technology that have serious consequences for human life.
Those unethical actions not only greatly affect the reputation of that individual enterprise, but also greatly affect other businesses in the industry. Targeting businesses that make low-quality products, use components and equipment of unclear origin, plagiarize products, counterfeit brands, etc. will create a transparent and competitive business environment, healthy competition for good businesses to develop. To get the position and trust like today is the work of many generations of leaders of the governement and businesses, so protecting the brand is especially important.
Anti-counterfeiting and trademark infringement is not only the responsibility of the authorities but also the duty of the business community and consumers. Only when we unite and act actively in protecting and respecting trademark rights can we create a healthy and sustainable business environment. It is also a way to affirm the value and quality of Vietnamese brands in the international market.
Mr. Nguyen Dang Sinh shared about the importance of brand protection, anti-counterfeiting and poor quality goods in Vietnam
Labor Hero, Mr. Nguyen Quang Mau, Chairman of Dat Viet Pottery Joint Stock Company shared about the importance of corporate branding
In particular, April 20th is “Vietnam Brand Day”. This is a very important occasion for units, businesses, production and business establishments and consumers to encourage and contribute more actively to building and protecting brand. The signing of a cooperation agreement between the two associations has increased its significance in the goal of anti-counterfeiting, protecting the brands of businesses, and protecting the interests of consumers.
Mr. Mai Manh Hien – General Director of Mekamic Construction and Industrial Equipment Joint Stock Company received the National Economic Development Brand Certificate 2022 from VATAP
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Hotline for reporting fake goods, poor quality goods, brand plagiarism in the field of elevators: 0989761499
Vietnam Elevator Association (VNEA) was established under Decision 594/QD-BNV dated August 20th, 2020 of the Ministry of Home Affairs. The Association is a socio-professional organization of Vietnamese citizens and businesses operating in the field of research, production and business of elevators and escalators and the fields related to elevators and escalators according to provisions of the law. The Association has 3 main functions: Training and research in the field of elevators and escalators; Organizing activities for fairs and exhibitions, ranking elevators and escalators; Support, advice, intermediary evaluation of elevator and escalator services.
Vietnam Anti-Counterfeiting and Brand Protection Association is a non-profit professional social organization of people, organizations and businesses operating in all fields of production and business in Vietnam. The Association’s operation objective is to gather and unite members, operate regularly, not for profit, protect the legitimate rights and interests of members, represent the members in coordination with business organizations and relevant agencies to combat counterfeiting, protect brands, support effective operations, and contribute to the country’s socio-economic development.
